Working with passionate experts is my favourite. Pippa Frame is a wildly qualified and deeply talented Pilates teacher and stretch therapist based in Sherman Oaks, Los Angeles. She fixes all sorts of injuries and helps people get stronger and healthier.
She is also my friend! So, when she asked me to take a look at her website homepage, I asked her if she’d be open to some suggestions. She was.
I flung some notes on a Powerpoint. To my mind, her homepage did not capture her brilliance, and I hated the thought of people not getting to benefit from her expertise.
She responded: “Would you be up for doing that for the whole site?” Of course!
After a full site audit, I rewrote each page with these points in mind:
- Lead with a more cohesive message that centres the benefits
- Use customer-facing language that describes their transformation
- Organise the information to create a clear, smooth user journey
Let’s take a look. Here’s the new homepage:
And the About Me page:
Now, after the full audit and rewrite, pippaspilatesstretch.com much more accurately captures what she does and how it transforms lives. Check it out!
I was impressed by the genuine interest Nicky took. Her writing really captured how my services can help people. I’m noticing not only more leads, but clients that are an ideal fit for my niche services.
The whole process was very efficient and I highly recommend her services.”
– Pippa Frame
For a website audit of your own, get in touch.