As Senior Copywriter for Grow Your Center (North America’s leading marketing engine for childcare centers and preschools), I strategize and write action-driving and nurturing sequences for email and SMS systems.
For our clients, the primary action they want their audiences to take is to book a tour. Whenever they capture a new lead (whether through the ads and social posts we craft for them, or via the forms on their beautiful, user- and mobile-friendly websites), that lead enters an email-and-SMS sequence designed to drive tour bookings.
I wrote a sequence to work for our full slate of CRM clients that could easily and quickly be customized with their individual USPs and automated to guide their leads from warm to booked, including unresponsive, no-show, and post-event instances.
Depending on their package, some clients qualify for bespoke sequences. Here, I can get very strategic and specific to their target markets and contact segments with email and SMS sequences crafted for a particular purpose.
For examples, raising awareness and driving sign-ups for summer camp…
Or nurturing and converting tour bookings with fall enrollment as an emphasis.
To discuss your CRM needs, get in touch.
