As they announced the acquisition and rollout of their newest soft brand, Colbert Collection, the team at Minor Hotels tapped me to work on the verbal components of the launch.
I synthesized multiple source documents (brand books, heritage research, guest experience design) to define and consistently apply a distinctive brand voice across diverse formats, including employee-facing back-of-house brand positioning materials that orient the team in Colbert Collection’s iconic brand pillars.
Rooted in the brand’s personality, point of view, and sensibilities, I wrote the PR collateral for Colbert Collection’s launch property Porta Rossa Hotel Firenze. The brand’s most historic address is infused with stories and layered with mischief, making it a delight to bring to life in Fact Sheet and Brochure form.
If this sort of in-depth, research-driven, narratively inspired copy is something you’re looking for, get in touch.
